Navigating the Fragrance Industry

 

The fragrance industry is a multifaceted world with various distribution channels, each playing a role. At DPLG, we understand that you must have connections and trust within each channel in today's market. Our long-standing relationships in these distribution areas make us a trusted and secure partner, leading to the establishment of preferential treatment in the industry's target markets.

 

Our distribution network

Department Stores

We are able to distribute in department stores such as Nordstrom, Saks, Neiman Marcus, Bergdorf Goodman, Bloomingdale's, Harrods, Selfridges and others. We ensure your brand is showcased and gains visibility with consumers, which results in elevating your brand. 

Retailers and Distributors

We have an enduring relationship with international buyers in retail stores around the world, including Sephora, Douglas, Marionnaud, Nocibé, The Fragrance Shop and other perfume retailers and distributors in Europe, Asia, and the USA, allowing our clients to have a preference in the market.

Wholesale and Mass Selective Distribution

Thanks to our longstanding relationship (of 30 years) with our clients and the implementation of a specific strategy in the wholesale business, we have successfully regulated the official secondary market for perfumes, in direct agreement with the brands and according to their guidelines.

 A dedicated team visits the field every month to ensure compliance with the agreements made with operators, uphold the set prices, and maintain the designated territories, thereby preserving the luxury image of the brands at Walmart, Target, T.J. Maxx, HEB, Boots, CVS, and other stores.

E-commerce and Marketplaces

Since 2021, DPLG has built a team focused on E-commerce led by Arthur Cukier (INSEAD graduate), mastering best practices on platforms like Amazon, Mirakl, Target.com, Walmart.com, and more, using data analytics and cutting-edge strategies. We've created our own online shops to sell directly to consumers, investing in marketing tools like pay-per-click and Google Analytics to reach consumers directly.

Travel Retail

Fragrances are regularly purchased during travel, and we've built a dedicated team working closely with travel retail to distribute premium products to consumers all over the world.

INTERNATIONAL DISTRIBUTION CENTERS: Worldwide Logistics

At DPLG, we have distribution centers strategically positioned across the globe:

1. France: Two warehouses offering a combined capacity exceeding 15,000 skids.

2. United States: Four warehouses offering a total capacity of 55,000 skids.

3. Switzerland: Our Swiss warehouse is equipped with a capacity exceeding 5,000 skids.

3. LATAM: Through our collaboration with BDAP

These strategically located distribution centers ensure efficient and seamless logistics to meet your global needs.

What You Can Expect:

Our commitment to excellence around the world, our distribution centers worldwide share the same principles and practices. 

  • Commercially, we thrive on continuous growth:

    - We actively seek new distributors within defined regions.
    - Our experts meticulously prepare and analyze business plans, selecting the best strategies for each brand.
    - Building client relationships, we negotiate purchase targets and ensure satisfaction.
    - We monitor sales per country and per reference.
    - Forecasting per market, we send regular purchase orders to our partner brands.
    - Striving for balance, we curate a well-rounded assortment for our territories.
    - Providing valuable insights, we deliver semi-annual reports complete with trends and rankings.
    - We define and analyze each distributor's investment in Advertising and Promotion (A&P).

  • - We craft and present marketing plans, ensuring the seamless launch of new products.
    - We secure prime brand visibility with our customers by negotiating trade marketing operations.
    - We coordinate training events and press gatherings, fostering brand awareness.
    - Guided by market visits, we facilitate sanitary registrations, ensuring product compliance.

  • - Regular market visits to major hubs, conducted four times a year.
    - Consistent connections with our clients and business reviews with customers foster strong partnerships.
    - Strategic inventory management to prevent stockouts or overstock situations with our distributors.
    - Optimization of product assortment and in-store merchandising.
    - Assisting our distributors in negotiations with retailers, promoting brand success.
    - Price checks in-store to maintain pricing integrity.
    - Discontinued product assessments with proactive action proposals.
    - Snapshot reports for immediate actions.
    - Monitoring competitors' actions in each market to stay ahead.

  • - Wholesales figures in USD and units, broken down by product line and client.
    - Comprehensive A&P reports.
    - In-depth purchase reports.
    - Thorough inventory analysis.
    - Retail sales data, including trends, rankings, and market shares.

  • - Collaborate closely with our brands and distributors.
    - Uphold the core values, image, and strategy of the brands we represent.
    - Maintain loyalty and transparency in all our interactions.
    - Nurture long-term partnerships with both brands and distributors.

 

DPLG's commitment to growth, excellence, and ethical practices defines us on a global scale.

 

trusted by

 
 

More than a distributor

All of the markets within the fragrance industry are interconnected, with fragrances traveling through numerous intermediaries before reaching consumers. At DPLG, we offer more than distribution; we provide control over secondary market pricing, maximizing brand profits, and preserving brand integrity. We manage MSRP, offer tracking information, and control wholesale to ensure products stay within designated territories, enabling country-specific pricing strategies and preventing undercutting. We are your partner in preserving your brand's reputation, even as it's distributed worldwide. Trust DPLG for comprehensive distribution solutions that ensure your brand's success.

WHO WE have WORKed WITH

In the past we have had distribution agreements in different markets with the following brands.

 

Your Trusted Partner in LATIN America Markets

BDAP

Beauty Distribution Americas Perfumes & Beauty Cares LLC

In our pursuit of excellence and global reach, we've proudly partnered with BDAP, a distinguished distributor and agency in the Latin Americas markets, specializing in both domestic and travel retail areas.

Brands 2023: A Glimpse into the Future.

BDAP represents the pinnacle of our collaborative efforts, aligning with our philosophy and shared practices. In 2023, we proudly introduce:

- Groupe BERDOUES: Illuminating LATAM Domestic Markets, Travel Retail, Caribbean, and Borders with their fragrant tapestry.

- Groupe NATIVE: Presenting ROGER & GALLET to select Domestic Markets in LATAM, a fragrance journey of elegance and refinement.

 

NICOLAS SPIERS

Meet Our Mastermind for the LATIN America

Allow us to introduce Nicolas Spiers, a luminary in the world of selective perfumes and cosmetics and the co-founder of BDAP:

Born in a Perfumery Flagship in December of 1968 in Troyes Champagne. With Over 30 years of experience in the international commercial market of selective perfumes & cosmetics. Nicolas has specialized in Latin America's Local Markets and Travel Retail for 25 years.

Nicolas has an extensive network and knowledge of Distributors, Retailers, and key players in the entire Americas region and is fluent in English, Spanish, Portuguese, and French (French American Nationalities).

Together with BDAP and Nicolas Spiers, we embark on a fragrant journey that transcends borders, making us your trusted partner for success in the Americas markets.

 

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